Associated Realty of the Americas
Associate Login
username password  

Heidi Rickerd-Rizzo

Heidi Rickerd-Rizzo VP/Principal Terra Firma Global Partners

I have over 34 years of real estate experience specializing in residential, multi-family investment, property management and exchanges.

I owned my own property management/investment brokerage, Bayside Management, for over 20 years, and most recently was SVP/Regional Manager for Pacific Union Real Estate for our Napa/Sonoma Valley Offices.

As Co-Founder of Terra Firma Global Partners we will bring to the market a very unique model that is based on leveraging new technologies, social media, and a team of associates who are at the top of their profession. We want to take real estate from an individual sport, to a team sport with an emphasis on relationships and keeping our clients at the center of all decisions we make as a company.

Our vision is to provide our clients with a very personal experience that keeps them a client for life and gives them the trust and confidence to refer friends and family to us for all their real estate needs.

I love working with people, design, constuction and facilitating transactions. I am a stong negoiator with a proven track record in challenging markets and multiple offer situations. My strong commitment and service to my clients is reflected in my substanial client sphere and referral business.

In addition, I have extensive tax, landlord-tenant and construction/staging experience which brings a much greater foundation to my marketing and transaction skills. This allows me to better educate and advise my clients in meeting their goals and objectives.

We look forward to helping past and current clients in the Marin, Sonoma and Napa market areas, and to build referral relationships with other real estate professionals to help them meet/service clients outside their respective market areas.

Specialties: asset management, luxury property sales/acquistions, relocation, landlord/tenant, renovation and construction management, residential and investment sales.

Please see my career history below:

California Association of Realtors

1984 – 2010 (26 years)

I hold the position of "Honory Director for Life" given only to a handful of CAR Directors. I serve at my pleasure for the rest of my professional career. In addition, I currently sit on the BOD for our for profit subsidiary corporation, Real Estate Business Services "REBs".

SVP/Regional Manager

Pacific Union International

April 2007 – November 2009 (2 years 8 months)Napa and Sonoma Valleys

Responsible for all operations and growth for our wine country offices to include St. Helena, City of Napa and Sonoma Valley. Managed over 60 associates and support staff.

Founding Partner

Bayside Management and Leasing

April 1982 – January 2002 (19 years 10 months)Marin and Sonoma Counties

Our firm started with two principals and grew to a two office, three county (Marin, Sonoma, East Bay) 35 employee company with upwards of 1800 to 3000 units at our height to include apartments, HOA's, small office/retail sites and single family homes. In addition, we provided brokerage services to our clients for the sale and acquisition of their portfolio properties.
Bayside Management was known as one of the leading property management and investment firms in Marin and Sonoma Counties.

Director of Property Management

Marin County for

January 1981 – January 1982 (1 year 1 month)

Hired as part of the leadership team to develop the commercial/investment division of an independent startup company. Responsible for all aspects of account development and administration of investment clients and property management contracts.


Huber Realty

January 1978 – January 1981 (3 years 1 month)

Investment sales and management firm. Responsible for establishing limited partnerships, exchanges, and investor portfolios. Managed partnership properties in the form of apartment complexes, small strip commercial malls and single family properties.